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If you’re anything like us you feel like it’s

Here’s looking at you, sky.

Here’s looking at you, sky.

At Citizens, we don’t claim to be perfect. Like

At Citizens, we don’t claim to be perfect. Like Freddy Mercury said, when it comes to bad mistakes—we’ve made a few. Which we consider part and parcel of what it means to be a citizen of (and in) the world. ⁣
We live, we learn, we try better next time.⁣
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It’s something we riffed on with Eric Phu, co-founder of @citizen_wolf, which apart from having a similar moniker to us, shares our ideals of trying to do better where possible.⁣
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Citizen Wolf is part of a new guard of Australian fashion labels dedicated to trimming their impact on the planet while also serving the needs of everyday consumers.⁣
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Put simply; making it easy for you, me and everyone we know to put ethics into action.⁣
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But how do you build an ethical fashion label in 2020 AND make money? Phu says you have to burn the original model down.⁣
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ANDDD think this isn’t just going to be an epic rant on fast-fashion? Think again. Something we love more than talking about all our problems is finding solutions and Phu MORE than delivers.⁣
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And if you work for a giant label — you should definitely tap the link in bio to read. ⁣
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#MeetingYouWhereYoureAt

And for every dark day there’s an episode of ‘

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